PROGRAM SCHEDULE – WINTER 2021

 

Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time
6am IGNITE Mix IGNITE Mix IGNITE Mix IGNITE Mix IGNITE Mix IGNITE Mix IGNITE Mix 6am
7am 7am
8am Morning Dew w/ Jaiden Hunter 8am
9am IGNITE Mix 9am
10am 10am
11am 11am
12pm 12pm
1pm Tunes Afternoon w/ Da Real Malcolm X 1pm
2pm IGNITE Mix 2pm
3pm Will’s Wisdom w/ Will Rowling Wheel Deal w/ Alex Lavery 3pm
4pm Vibe Time w/ Lexus Marie IGNITE Mix 4pm
5pm Happy Hour w/ Matty McTear The Night Shift w/ Noah Pica Campbell’s Corner w/ Luc Campbell Paper or Plastic w/ Jonny Athens 5pm
6pm IGNITE Mix IGNITE Mix IGNITE Mix The Headless Horsman w/ Liam Horsman 6pm
7pm The Piledriver w/Kris Poore Evening Chill w/ Rahim Dhanani The Right Stuff w/ Alex Nicol The Pre-Weekend Show w/ Luke Deneault The Game Corner w/ Peter Howard 7pm
8pm IGNITE Mix Global Acces w/ Jay C The M&M Show w/ Matthew Middaugh IGNITE Mix The Elie Show w/ Elie Naddour 8pm
9pm Evening Roost w/ Hawk The genERIC Show w/ Eric Anthony The Sunset Social w/ Moon All Fax No Printer w/ Dominic Bennett 9pm
10-12am IGNITE Mix IGNITE Mix IGNITE Mix IGNITE Mix 10-12am
12-6am IGNITE Overnight IGNITE Overnight IGNITE Overnight IGNITE Overnight IGNITE Overnight IGNITE Overnight IGNITE Overnight 12-6am

Alan Cross Visits Mohawk College

Long Live Radio!

Alan Cross says radio is not a dying medium, it’s simply in transition.

Canada’s popular host of The Ongoing History of New Music and the blog A Journal of Musical Things dropped by Mohawk College in January to talk about the future of radio to a group of first and second year radio students.

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While the days of the days of waiting for your favourite song to play on the radio are gone, that should not be confused with the death of the medium. Radio is in transition due to the digital age we live in today. Instead, the songs you want to hear are at your fingertips immediately in a variety of different ways by using Spotify or Google Play Music.

Cross has an interesting idea. How about a radio station that throws out the old rules of radio? For example, why does a station have to be genre specific? Why not totally eliminate the formats that have worked in radio for years? Why not program a radio station that plays many genres of music, old and new?

 

Another reason that radio is not dying is the fact that Canada is still home to over 700 commercial radio stations that made about 1.6 billion dollars in revenue in 2015. The average Canadian listens to roughly 20 hours of radio each week. The key to radio’s future success is to build on its past triumphs and decide how to use old and new technologies to attract and hold listeners.

The future of radio is bright and is in the hands of some of the Mohawk students.

Geoff Comer